"Hi-fi" is a term almost everyone has probably heard of. People have different interpretations of it, especially what is considered to be "high" in high fidelity. For us, it is a level where a musical performance is reproduced realistically and vividly, truly bringing out the subtleties and emotions of a live performance. Hi-fi should bring about emotions, make people relive memories and connect people from all over the world. To get there, engineering, craftsmanship and musical expertise need to come together at the highest level. And to stay there, you need an ever-increasing passion to constantly improve.